“Strategy is about making tough decisions – because it is about what NOT to do.” (Peter Moran)
As a reaction on my last post two comments pointed out that strategy is about limited resources. Exactly!
“My target group is medium-sized companies.” – But why? Let me put the following points up for discussion:
➡ Medium-sized companies are per definition smaller than large companies. Accordingly, they have fewer resources at their disposal.
➡ Because of more limited resources, these companies have to prioritize even more, i.e. decide what they do NOT want to do.
➡ It is even more important for medium-sized companies to know, develop and use their specific strengths and capabilities.
➡ “Best practice” or “functional excellence” in all business functions is not feasible or meaningful for these companies.
➡ People in medium-sized companies are often even more busy with operations than in large companies. They do not have a “strategy department”.
This means: a good strategy and its consistent implementation is much more crucial for medium-sized companies. Many of them need support in this, because they have the knowledge and the skills, but often not the resources.
Furthermore, medium-sized companies in most cases have a much stronger capability to take entrepreneurial decisions. I value that very much.
That’s why I help these companies to help themselves – gladly on a trial basis as a first step.
Does this make sense for you?
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