Case Study

Professional Coffee Machines Case Study

At Schaerer AG – a company developing, manufacturing and selling fully automatic coffee machines for professional use based in Zuchwil, Switzerland – Joerg Schwartze in his time as CEO did the whole journey with his team.

Intro

How We Increased Sales by Over 100% and Multiplied Profits In Less Than Three Years

Identifying the core strengths and capabilities of the Schaerer organization, defining a clear customer at the core strategy leveraging these strengths and communicating and implementing this strategy with the markets as well as the employees enabled a doubling of sales and multiplying the profitability and made Schaerer the world leader in its field within less than three years.

Details

Making Schaerer the Worlds #1 in Fully Automatic Coffee Machines

Challenge

Schaerer sales were lingering with no prospects of growth. Profitability was ok, but below average of the industry. While the brand had a good reputation with its customers from its past, there was a lack of clear value proposition and brand positioning in the markets.

Solution

An analysis of the business model delivered a key strength and capability of Schaerer – understanding the specific customer requirements and being quick in turning them into a solution.

The strategy leveraging this key capability was coined “We love it your way.” and implemented across the whole organization by defining the adaptations to be made to professionalize this flexibility for the best customer experience. The product portofolio was adapted to support this strategy.

The focus in the markets was on the large accounts that needed this individualization of machines to optimize their business. Many large projects have been won leading to an incredibly growth and success in the markets.

Sales Increase

>100%

Profit Increase

>500%

Testimonial

“I would have never imagined to lead a lingering business to doubling sales and multiplying profitability in less than three years. It is incredible how powerful a strategy based on the strengths and capabilities can be.”

Joerg Schwartze

Get In Touch

Ulm, Germany
+491724232470
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